IF ___ WERE BRANDS
An ongoing experiment in translating identity across categories.
Brand strategy is essentially an exercise in asking: If this is true, what else must be true?
What if dog breeds were retail brands?
What if sushi rolls were fashion houses?
What if tequila brands were people planning a girls' trip?
These fictional brand experiments follow one identity all the way through positioning, products, customer culture, experience, and visual language.
The premise may be ridiculous.
The strategy isn't.
Poodle Pâtisserie
If the Standard Poodle were a retail brand, she’d obviously own a luxury French pâtisserie. Meet the fictional brand built on impeccable standards, cultivated excess, and the unwavering conviction that tradition without standards is just nostalgia.