These are the principles that guide Scorpio Sol Studio — equal parts spell, strategy, and standard.

1. Word is Spell. Speak with Intent.

Language shapes reality. Choose your words like incantations—deliberate, powerful, and laced with truth.

2. Authenticity Is a Compass, Not a Costume.

Brands that try to “look authentic” miss the point. Be real. The right people will feel it.

3. Magic Only Works if You Show Up.

Inspiration loves momentum. Don’t wait for the stars to align—move, and they’ll follow.

4. Never Water Down Your Weird.

Your quirks are your signature. Let them color your brand like a rogue brushstroke across a cosmic canvas.

5. Trust the Process. But Also Question It.

Follow your intuition. And when it feels off, pause, pivot, and trust again.

6. Time Is the Ultimate Luxury—Spend It Like a Boss.

Create structures that protect your time. The work will expand to fill the container you give it.

7. Great Brands Are Felt, Not Just Seen.

A logo is a symbol. A vibe is a memory. Make people feel something they can’t quite explain.

8. Don’t Confuse Hard Work with Aligned Action.

Working harder doesn’t guarantee results. Aligned action does. Tap into your flow and follow the cosmic breadcrumbs.

9. Loyalty Is Sacred.

To your vision, your clients, and yourself. Protect that magic fiercely.

10. Thou Shalt Not Drink Rail Tequila. Ever.

If you wouldn’t invite it to a branding brainstorm, it doesn’t belong in your glass. Top-shelf only. Always.

11. Discernment is an Act of Love.

Not every client, trend, or opportunity deserves your energy. Say yes with intention.

12. Rebellion Isn’t About Noise—It’s About Truth.

Challenging norms is easy; standing firmly in your own truth is power.

13. Build a Brand People Belong To, Not Just Buy From.

Your clients don’t need another logo. They need a lighthouse, a sanctuary, a world where they feel seen.