Build Your

Word Palette

Your brand’s true presence begins with the words you choose.

The Word Palette is not just a tool or an exercise.

It’s not about collecting trendy buzzwords. It’s a brand asset — a conscious collection of words that serves as the linguistic backbone of a visionary brand. Use this tool to hone the language that shapes your brand’s magnetism, messaging, and market resonance.

Please read the directions before proceeding to the app.

Here’s how to use the Word Palette Builder:

Step One: Choose Your Archetype and Mercury Sign

  • Begin by selecting your primary brand archetype and Mercury sign, if you know them.
    If you don’t know your brand archetype, take the Archetype Quiz first.

  • If you want, you can skip directly to the results - or

  • Continue to Step 2 to explore the entire library

Step Two: Explore the Word Library

  • You’ll be guided through a carefully curated collection of words.
    As you move through each page, don’t overthink — simply select the words that you could easily imagine using to describe:

    • Your client’s nightmare scenario (what keeps her up at night, what she fears losing, the struggle or misalignment she feels)

    • Her dream scenario (her deepest desires, what she longs to reclaim, the transformation she craves)

Step Three: Curate Your Word Palette

  • As you select each word, your personal palette is automatically building in the background.
    You’re not just gathering words — you’re weaving the language of your brand’s emotional truth, aspiration, and authority.

Step Four: Review & Download

  • At the end, you’ll see your full collection (the archetype and mercury sign lists, as well as your hand picked list) — a living palette of high-frequency, high-conversion words tailored to your archetype, communication style and audience.

  • Download your Word Palette as a PDF. This becomes your private lexicon — a reference point every time you write, create, or name.

  • You’ll want to trim this down to 10-15 words, total.

Step Five: Put It to Work

  • Use your Word Palette as your reference for all brand communication:

    • Email subject lines

    • Caption hooks and headlines

    • Offer names, module titles, and signature frameworks

    • Website copy and social media content

  • For added impact, test your words using a Headline Analyzer Tool. Watch how your language holds up to industry standards for impact and resonance.

Why Every Brand Needs a Word Palette

In a world where most brands chase the latest trend, true authority is built on language that is consistent, resonant, and unmistakably yours.

Here’s why a Word Palette is indispensable:

  • Clarity Breeds Confidence.
    When your language is clear, consistent, and emotionally charged, every touchpoint — from your offers to your Instagram bio — amplifies your authority. No more scrambling for “catchy” copy. You have a source code.

  • Headline Power.
    The best headlines, subject lines, and hooks are written with words that already carry power for your brand’s frequency. Your Word Palette makes this process effortless, ensuring your messaging always lands with impact.

  • Naming Conventions That Mean Something.
    No more generic module titles or offer names. Use your palette to create course and program names that actually mean something — to you and to your ideal clients.

  • Consistent Resonance.
    A color palette guides your visuals; a Word Palette guides your voice. It prevents messaging drift, so your audience feels the depth and refinement of your brand every single time.

  • Emotional Precision.
    The most sophisticated clients buy on resonance. Your Word Palette becomes a tuning fork ensuring your message is always in tune with what your audience wants and needs to hear.

  • Legacy, Not Just Visibility.
    This is about building something enduring — not performative. The words you choose become part of your client’s transformation and your brand’s story.