Make it stand out
Introduce your brand
Word Palette Builder
Select powerful words that resonate with your brand's voice.
Build Your Word Palette
Browse through our collection of powerful words organized by category. For each word, choose whether it describes what your clients want to achieve or avoid.
If you took the brand archetype quiz or already know your archetype, select it below:
The Innocent
The Sun (XIX)
The Explorer
The Fool (0)
The Sage
The Hermit (IX)
The Hero
Strength (VIII)
The Outlaw
The Tower (XVI)
The Magician
The Magician (I)
The Regular Guy/Gal
The World (XXI)
The Lover
The Lovers (VI)
The Jester
Wheel of Fortune (X)
The Caregiver
The Star (XVII)
The Ruler
The Emperor (IV)
The Creator
The Empress (III)
Select Your Power Words
Achieve
Avoid
0 selected
Your Word Palette
Here are the words you've selected, organized by category.
Your Archetype Power Words
Words You Selected
Words to Achieve
Words to Avoid
My Word Palette
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