Burn the Avatar: A Heretic’s Guide to Authentic Client Connection

The branding world loves a good ICA. But what if that imaginary muse is quietly sabotaging your strategy?

In this episode of Brand Heresy, Elizabeth calls B.S. on the industry-standard Ideal Client Avatar — and invites you into a more grounded, strategic way of connecting with your people. If you’ve ever spent hours perfecting a client profile only to feel more disconnected, this conversation will feel like a deep exhale.

Ditch the guesswork. Tune into what’s real.

 #BrandHeresy #ClientAvatar #Entrepreneurship

Scorpio Sol Studio | Brand Alchemy for the Visionary Few

Founded by Elizabeth Romsloe, Scorpio Sol Studio crafts soul-aligned brand identities through the lens of your astrological birth chart. The signature Starbrand Grimoire transforms unseen potential into iconic presence—merging astrology, aesthetics, and strategic clarity for brands built to endure.