the card you pulled:

The Fool

Story Arc: The Quest

Story Focus: Journeys of discovery, following curiosity, embracing new beginnings

You’re not chasing novelty for novelty’s sake.
You’re guided by an internal compass that trusts curiosity more than convention.

Your brand feels like movement — not chaos, not rebellion — but forward motion rooted in self-belief.

People are drawn to you because your presence suggests possibility:
There is more here. Come see.

In essence:

  • You lead with curiosity, not certainty

  • You value experience over explanation

  • You make expansion feel safe, not reckless

But what does this mean

for my business?

I’m so glad you asked

There is a meaty PDF on its way to your inbox right now, but keep scrolling for some immediate dopamine…

Visual Identity

Imagery emphasizes journey over destination — open roads, horizons, people mid-movement rather than posed or perfected. The composition invites the viewer into the frame, not to admire it from a distance.

Earthy teal. Sunset orange. Weathered tan. Deep forest green. Mountain navy.

These colors aren’t playful—they’re primordial.

Drawn from wild terrain and open skies, they anchor curiosity in real ground.

Orange sparks movement. Green roots the journey. Teal and navy stretch toward what lies beyond.

These tones don’t shout—they invite.

Color Story

Typography

  • Clean, modern sans or experimental serif

  • Generous spacing

  • Typography that breathes

  • Occasional playful disruption

Brand Voice

Adventurous

Authentic

Curious

Spirited

Independent


Creative

Edge

The creative edge of this visual identity is its willingness to move without proof. It frames uncertainty as intelligence and curiosity as power.

Aesthetic

Trap


Because brands fear looking unserious or unpolished. The Fool requires confidence so strong that it can afford lightness—without collapsing into chaos or gimmickry.

Are you ready for a

brand that feels like

all of you?

not a template, not a massive investment, but something intentional, elevated, and unmistakably yours.

Your Next Best Step:

BRAND À PORTER

Semi-Custom

Designer branding suites,

crafted to drape your business in distinction.

Minimal alterations.

Maximum impact.

No compromise on beauty.

Meet Your Matches

semi-custom identity suites aligned with your Archetype

Air

Elevated · Minimal · Intelligent · Free

Alchemist

Vivid · Commanding · Transformative · Visionary

Semi-custom sounds vague, I know.
Here’s exactly what that means for you.

  • Refined Branding Within Reach

    No five-figure threshold.

    You’ve outgrown DIY. But you’re not ready—or don’t need—a full-scale Starborn immersion. Brand à Porter offers elevated, soul-aligned design that reflects your value without demanding your life savings.

  • Aligned in Weeks, Not Months

    Your brand deserves to be seen—now.

    Timelines shouldn’t delay transformation. Each Brand à Porter suite is ready for refinement and launch within two weeks. Fast doesn’t mean rushed. It means focused, elegant, and exceptionally executed.

  • Semi-Custom, Celestially Aligned

    Minimal input. Maximum resonance.

    This isn’t a template you tweak. This is a designer-created identity tailored to your essence. You choose the suite. We fit it to your business. It’s fast, intuitive, and worthy of the work you’ve done to get here.

How it works:

Step 01:

Find Your Collection, Choose a Capsule

Start by selecting the collection that reflects your brand’s emotional frequency—
then choose the capsule suite that best drapes your business in distinction.

This isn’t aesthetic guesswork. It’s visual embodiment.

Step 02:

Apply Your Identity

Get your capsule exactly as shown, with your business details seamlessly integrated.
Or opt for Celestial Refinement—a one-time aesthetic tuning of your colors, typography, and logo styling, guided by your birth chart.

Not just styled. Sovereign.

Step 03:

Receive Your Brand Suite

Once your capsule is tailored, you’ll receive a complete suite of professionally designed brand assets — ready to use across your business.

Includes:

• Custom Color Palette
• Custom Font Palette
• Brand Style Guide
• Primary Logo
• Secondary Logo
• Brand Mark

Each Brand Capsule provides your business with a complete visual identity.

Designed for immediate elegance and strategic clarity.
Wear it as-is. Or opt for Celestial Refinement—a subtle, one-time tuning guided by your birth chart.